Vehicle wrapping gives your brand one of the most powerful marketing boosts possible. A full branded vehicle wrap is big, bold and beautiful and makes a more striking impression than any advert or business card. There are not many places to advertise your business that are literally as big as a truck!
Why is vehicle wrapping so effective?
TV, radio and magazine advertising rely on interrupting what you really want to be doing. The result often leaves people feeling more irritated and frustrated – not a great way to promote yourself.
Advertising on vehicles doesn’t aggressively interrupt you doing something else, but it is engaging enough that your eye is naturally drawn to it anyway.
Research indicates that “91% of all people notice words and pictures on trucks, 74% develop an impression about a company and its products based on graphics and 29% base buying decisions on vehicle graphics.” Vehicle Graphics 101 by Kirsten Hudson & Todd LaBrie
Is vehicle wrapping expensive?
A full-page colour ad in a national newspaper can cost as much as (make sure you’re sitting down now!) an enormous £97,650! (See The Sunday Times rate card here) Even a local newspaper, with a readership of 50,000 or less, can charge up to £3,000 for a full-page ad … and it only appears for one day!
Standard roadside billboards cost around £500 for two weeks, an average of £35 per day.
On the other hand, a typical vehicle wrap across its expected lifespan costs an average of just £1-£1.50 per day. It is seen by a wider audience because of its mobile nature and is visible 24 hours a day.
We think that makes it very cost-effective for any business!
To find out how your business could benefit from vehicle wrapping’s powerful advertising potential, get in touch. Visit the Contact Us page, or give our friendly and helpful team a call on 01952 610 690.